Thursday, June 14, 2007

Filet-O-Fish! Filet-O-Fish!

I just saw this commercial during the NBA Finals. Bizarre!

It's directed by the guy who played the weirdo older brother in Napoleon Dynamite. You can read more about the absurdist campaign here. Check out the other ads, including "Sesame Seeds Are Not That Smart," "Buns Just Don't Get It," "Chicken McNuggets Can Only Go When You Take Them," and "Make Sure Your Fries Are All Your Fries." I think they are actually much better and cuter than the filet-o-fish ad that made it to TV.

Nevertheless, the hubs and I were mesmerized when this commercial aired. It seemed to last eons, and it was so strange!

Now we can't stop saying it. I hate it, and I love it. Filet-oh-fish! Filet-uh-fish! I don't quite understand....


  1. That commercial is one of the most insanely idiotic things I have ever seen. Everyone in this room is now dumber for having viewed it. I award you no points, and may God have mercy on your soul.

  2. Annoying ass commercial. It did seem to last for eons. I only caught the end of it last night when it aired and did not get the full effect. And the song at the end with the squiggly M...weird.

  3. is it bad that i want a filet-OH-fish now???

  4. Shorty, you and I are marketers' dreams. I've been thinking about the filet-o-fish for over 16 hours now.

  5. what the -

    i actually HAD a filet-uh-FISH for dinner last night. so there!

  6. That cracked me up. Is that bad? I'll have to check out the others.


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