Yesterday, we went to Little Tokyo to get some yogurt from cé fiore, which, as I blogged about before, is a tasty facsimile of the wildly popular pinkberry (whose website, much to my dismay, no longer has its full version of this catchy little ditty).
As we pulled into the loading zone in front of the Japanese Village Plaza, what did I spy directly across the street from cé fiore?
Unbelievable! A new pinkberry under construction! Just a few steps away! It's like Starbucks versus The Coffee Bean & Tea Leaf! McDonald's versus Burger King! Borders versus Barnes & Noble!
Well, not exactly. More like David versus Goliath. Poor cé fiore. I fear that not even its four flavors (original, green tea, blackberry, and pomegranate) and mochi can save it from the new behemoth that is pinkberry.
The good part of pinkberry's Starbucks-ization is that I am now one step closer to my long-anticipated head-to-head yogurt taste challenge. I will no longer have to rush one yogurt surrounded by ice in a cooler, as if it were a delicate organ to its new host, for an accurate comparison.